It's fantastic to see how CraftsJamal is growing! Here's a complete and structured biography for your website, including sales platforms and your story, written to resonate with your customers. 🖋️ Biography: The Story of CraftsJamal: The Heritage of Hands. Born in the heart of the Marrakech Medina, Jamal grew up surrounded by the scent of leather and the songs of artisans. From a young age, he understood that leather is not just a material, but a link between the past and the present. After years of apprenticeship with the greatest masters ("Maâlems"), he decided to create CraftsJamal to prove that Moroccan craftsmanship can be both ancient and resolutely modern. The Digital Journey: Aware that the world is changing, Jamal has taken his expertise beyond the walls of Marrakech. For several years, CraftsJamal has established itself on the international stage thanks to e-commerce. What began as a small souk stall has grown into a globally recognized brand, shipping unique pieces from New York to Tokyo. "My workshop is in Marrakech, but my creations travel everywhere. Each package sent is an invitation to discover the soul of Morocco." — Jamal🛒 Where to find us? (Our Platforms) You can find CraftsJamal creations on the world's leading platforms dedicated to luxury craftsmanship: Etsy: Our original shop for unique pieces and custom orders. Amazon Handmade: For fast delivery of our most popular designs worldwide. Our Official Website: The exclusive place to discover our new collections first. Instagram & Facebook: To follow behind the scenes of the workshop and order directly via private message. 📅 CraftsJamal Timeline Years Milestone in Our Story 2015 - 2018 The Apprenticeship: Mastering hand-sewing techniques and natural tanning in Marrakech tanneries. 2019 The Birth: Official launch of the CraftsJamal brand and opening of the first small workshop. 2020 - 2022 Digital Growth: As the world came to a standstill, Jamal launched his online store to export his craft to Europe and the USA. 2023 - 2025 Modernization: Moving into a new, brighter workshop (the one you see in the photo) and collaborating with international designers. 2026 Today: CraftsJamal has become a benchmark for "Premium" Moroccan leather, combining ethical luxury and authenticity. The Art of Perfection: Why choose CraftsJamal? 1. The Choice of Material (Leather Selection) In Marrakech, Jamal doesn't just buy leather; he "feels" it. Vegetable Tanning: We favor leathers treated with tree bark and other plant-based materials. It's a longer process (several weeks), but it's what gives the leather its unique woody scent and its ability to develop a beautiful patina over time. Full Grain Quality: We use only the top layer of the hide, the most durable layer, the one that retains the natural marks of the animal's life, making each bag a unique piece of identity. 2. The Saddle Stitch Technique Unlike industrial machines that use two interlacing threads (and which completely unravel if one thread breaks), Jamal uses two-needle stitching. If one stitch wears out, the rest of the stitching remains secure and strong. This technique allows our products to last 30 or 40 years. 3. Ethics and Sustainability (Slow Fashion) Buying from CraftsJamal means opposing mass consumption. Zero Waste: Small leather scraps are never thrown away; they are transformed into keychains, cable protectors, or small accessories given to our customers. Local Support: By selling on platforms like Etsy or Amazon Handmade, Jamal directly supports the economy of his neighborhood in Marrakech, providing work for other local artisans (tanners, blacksmiths for the buckles). 🌍 Your Presence on Global Platforms (Explanation) It is important to explain to your customers why you are present on these sites: On Etsy: It's our "art gallery." This is where you'll find our most creative pieces and where you can chat directly with Jamal about personalization (engraving your initials, choosing the thread color). On Amazon Handmade: This is our guarantee of reliability and speed. For those who need a last-minute gift but don't want to compromise on artisanal quality. Going Digital: Since 2020, Jamal has understood that to keep Moroccan craftsmanship alive, it needs to be accessible with a click. Thanks to social media, the Marrakech workshop is now borderless.